Vuclip appoints Sherif Dahan to head operations in MENA
Dahan previously served as managing director at MSN.
Vuclip, a PCCW Media company and video-on-demand service for emerging markets, has announced the appointment of Sherif Dahan as regional director for the MENA region.
Sherif has been tasked in overseeing the operations and strategic direction of Viu, a novel video-streaming that is soon set to launch in the region.
Commenting on the appointment, Arun Prakash, President & COO of Vuclip, shared: "Vuclip has been pioneering mobile video on demand service in the region over the last eight years and the millions of youth who enjoy the service daily in this region are a testament to that.
He added: "Following the successful launch of Viu, our premium OTT service, in Hong Kong, Singapore, Malaysia, India and Indonesia, we look forward to entertaining consumers in this region with this premium service."
The new head of operations boasts more than 19 years of experience in the region's digital media industry. His added responsibilities will include driving consumer adoption, engagement and monetization for the Viu brand in the region.
Highlighting the opportunity presented to him, Sherif shared: "I am very excited to join Vuclip with its mission to entertain a billion people in emerging markets."
"With this region riding a wave of unprecedented connectivity and mobility, especially in the realm of video, I look forward to playing a role in enhancing the on-demand entertainment experience for viewers in the region and introducing them to a unique platform tailored to the needs of a new generation of users."