Sony unveils new home cinema projector
Latest offering comes with 4K HDR technology
Consumer electronics giant Sony has enhanced its home cinema line-up with the addition of a new, compact native 4K projector launched at IFA 2016.
The new VPL-VW550ES is the third model in Sony's existing portfolio to support 4K HDR, making it the ideal home cinema or living room theatre solution for cinema, music and sporting events.
The vendor said as demand for 4K HDR content continues to grow the VPL-VW550ES is future-proofed for the latest 4K standards, as well as compatible with HDR to get the very best out of today's content.
"The VPL-VW550ES is another example of Sony's commitment to bringing the most true to reality images and immersive experience to our customers", said Peter Kyriakos, head of marketing, Sony Professional Solutions MEA. "4K HDR imagery is the closest representation of the reality our eyes see and home cinema fans will now be able to enjoy the very best picture quality on the new projector in a way they never have before. With 4K HDR, seeing truly is believing."
Sony has designed the VPL-VW550ES to be ‘unseen' and ‘unheard'. Due to growing demand from Sony customers, the sleek and compact VPL-VW550ES is available in premium white or black to perfectly blend in with any home cinema or living room theatre environment. And thanks to its low fan noise entertainment lovers can view their favourite programmes undisturbed. Viewers can also expect fewer interruptions and reduced maintenance thanks to Sony's long-lasting lamp technology, which provides an impressive 6,000 hours of operation (in low mode).
According to Sony, the VPL-VW550ES, will replace the VPL-VW520ES, providing a better picture quality than its predecessor. It comes with an impressive 1,800 lumens brightness, an improved dynamic contrast ratio of 350,000:1 and Sony's unique 4K technology for clearer and sharper pictures than other existing technologies. HDR offers extremely wide contrast with an even higher range of brightness levels and can reproduce both bright and dark tones to deliver images that match the director's intentions and vision.