Social media credited as business enabler for Arab SMEs

Findings revealed as part of Orient Planet research report show 92% of polled GCC SMEs are active on social media.

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Social media credited as business enabler for Arab SMEs Nidal Abou Zaki, managing director, Orient Planet Group.
By  Alexander Sophoclis Pieri Published  August 23, 2016

Orient Planet Research, an Orient Planet Group venture, has unveiled results from its Social Media as a Business Tool for SMEs in the Arab World, which highlighted the impact of social media channels for small and medium enterprises (SMEs) in the Middle East.

According to the report, 92% of the 260 respondents are already active on social media, while 5% are in the process of establishing their presence. Furthermore, Orient Planet Research highlighted Facebook, Twitter and LinkedIn as being the most popular and robust for enterprises to communicate with their client base.

Nidal Abou Zaki, managing director, Orient Planet Group: "Social media presents itself as an invaluable tool for SMEs due to the wide range of benefits that it has to offer and at a reasonable cost. These online social channels offer connectivity and transparency for SMEs to gain a strong competitive advantage."

He added: "They are especially crucial given that many SMEs do not have the same level of resources as larger corporations, and are not able to compete in terms of financial or human capital resources.

"According to recent studies, small businesses have a better chance to succeed through social media compared to their larger counterparts and our recently published report clearly highlights this."

The concept behind the Orient Planet Research report was provide an informative resource examining the popularity of social media sites, as well as key strategies for building brand awareness. The report also explored the future of the region's digital economy and how SMEs can capitalise.

The survey included 260 respondents from SMEs across the GCC, Levant, North Africa and Egypt.  

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