Sony set to launch new technologies at IBC 2016

The Japanese company is expected to unveil recent advances in image, IP and media workflow technologies.

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Sony set to launch new technologies at IBC 2016 Harrit: "The media industry has seen considerable change, and this transformation has driven a growth in disruptive technologies. While the potential for improving audience experiences is expanding rapidly, so too are the challenges faced by broadcasters and vendors alike." (Getty Images)
By  Alexander Sophoclis Pieri Published  August 15, 2016

Set to return once again to the upcoming IBC 2016, which will run from the 8 - 12 September, 2016, the Sony Corporation has announced that it will be showcasing a whole range on novel products and systems aimed at media organisations.

These advances will include the latest offerings in imaging, IP and media workflow technologies. Part of its participation at IBC 2016 will also include presentations on a number of case studies, as well as the launch of its HDC-4800 system camera.

Michael Harrit, marketing director, Sony Europe, said: "The media industry has seen considerable change, and this transformation has driven a growth in disruptive technologies. While the potential for improving audience experiences is expanding rapidly, so too are the challenges faced by broadcasters and vendors alike.

"As an industry overall we're shifting towards workflows that combine insight and business efficiency alongside creative technologies, which is why a solutions approach needs to be adopted. With this in mind, our customers look to us to act as their technology innovator, solutions provider and business partner."

The marketing director went on to point out a number of industry advances including IP in live production.

"For example: we've moved from a phase of discussion and exploration into delivering interoperable IP technologies based on an open standards approach, in the broadcast production industry," shared Harrit.

He added: "We've recently gone one step further by introducing an IP Live Studio at our DMPCE facility IP Live Studio at our DMPCE facility in Pinewood Studios, and are working in collaboration with industry partners to give broadcasters hands-on experience of building a complete IP Live chain."

Sony will be exhibiting in the Elicium Hall, RAI Amsterdam, and its press conference is scheduled for 9am CET on Friday, September 9th.

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