Alibaba Cloud smooths global IT firms' entry into China
Global Marketplace and AliLaunch enables SAP, SUSE among others, join Alibaba Cloud marketplaces
Alibaba Cloud, the cloud computing arm of Alibaba Group, has unveiled its Global Marketplace and AliLaunch program for technology partners.
This new program allows international technology partners to enter China market through Alibaba Cloud’s initiatives.
By leveraging Alibaba Cloud’s leading cloud computing expertise, AliLaunch assists technology partners overcoming common obstacles that international companies have when expanding into China including scalability and technology compatibility. Through AliLaunch, these partners can leverage a variety of value added offerings such as joint ventures, marketplace partnerships and wholesaling to capitalize on this growing market.
“The introduction of AliLaunch demonstrates Alibaba Cloud’s ongoing commitment of building a global cloud computing ecosystem, which connects SaaS developers and business partners from different countries on a unified platform. The AliLaunch program and Global Technology Partners Marketplace serve as the perfect platforms for making different software products accessible to businesses and organizations in China. We are aiming to build AliLaunch as the TMall of the cloud computing industry, with more technology partners added in the future,” said Sicheng YU, vice president of Alibaba Group and general manager of Alibaba Cloud Global.
As the first step in creating the cloud computing TMall for the China market, the AliLaunch program can serve as an online “store” where enterprises in China will have access to different technology partners and can deploy software or services in a convenient and quick way through Alibaba Cloud. AliLaunch currently lists 11 technology partners from United States, Europe, Japan and Thailand, including SAP, SUSE and HERE. The technology partners cover a diversified mix of software products in different categories, including operating systems, network infrastructure, security, databases and streaming media.
The Market paves the way for technology partners like SAP to explore the China market further through its strategic partnership with Alibaba Cloud.