VMware unveils new Partner Rewards Programme
Advantage+ is an incentive scheme for partners that deliver innovative solutions and services
Virtualisation solutions major VMware has announced a new incentive and rewards programm for partners delivering VMware's more innovative solutions and services, including NSX, virtual SAN and AirWatch.
Dubbed Advantage+, the new programme is effective from August 1, marks a significant investment by VMware into its partner ecosystem, which totals more than 33,000 partners in EMEA.
According to the vendor, the programme aims to accelerate partner-driven revenue and reward them for creating pipelines for these more innovative solutions.
The company said as public and private sector organisations are increasingly looking to VMware to help them run, manage, secure and connect their applications across all clouds and devices, it's critical that it provides unparalleled connectivity, security and visibility.
VMware added that partners now have a bigger opportunity to deliver this, with a broader portfolio of VMware products and services that move beyond core virtualisation.
The vendor pointed out that partners are now being significantly rewarded financially and supported for driving sales in areas that are showing strong market momentum, including virtualised networking, storage networking, end user computing, business mobility and cloud management.
The enhancements to the Advantage+ programme include providing participating partners with increased upfront margins of up to 30% and auto-validation on deal registrations.