Disney creates 'safe' messaging app for kids
Disney Mix is to provide children with a multi-functional messaging service and provide comfort for parents
Disney is making its mark in the mobile messaging market with the launch of Disney Mix, a chat service aimed at children, teenagers and adults.
The idea of the messaging app is not entirely to compete with the likes of WhatsApp and Facebook Messenger, as it is a platform to play games, make memes and share stickers. However, Disney stresses that its objective was to create a platform that allows parents to feel comfortable with the idea of their children using such applications.
When joining Disney Mix, users must be 13 years-old or over and are required to agree to a list of community rules, these include to be respectful, to use appropriate language and to stay safe. The creators have advised users must not disclose any personal information, such as telephone numbers and addresses and that filters have been embedded to block foul language. However, Disney has warned if the rules are broken, users will either be temporarily or permanently banned.
At present, pictures and videos cannot be shared but Disney may include this feature in future updates. However users can access news, pictures and videos from the Disney Channel, Disney XD and Disney Movies.
Disney released a statement which said: "Disney Mix is a free messaging app that lets you chat, share, and play with friends in a whole new way. Start by personalizing an avatar and then connect with friends and family. Get creative and express yourself with stickers and make hilarious memes featuring some of your favourite characters. Invite your friends and family to play games and make them laugh with fun gags. You can also add Disney Channel, Disney XD, and Disney Movies to your Friends List and receive the latest videos and photos directly from them. Disney Mix is available on iOS and Android devices, both tablet and handheld."
Though Disney has set some guidelines and measures to keep children safe, the app still requires involvement from parents.