D-Link to sharpen SMB business in GCC
Networking solutions vendor to push SMB solutions in gulf market
D-Link Corporation, a manufacturer of connectivity solutions for small, medium and large enterprise business networking, has announced that it is honing its focus in the GCC market in preparation for the launch of new SMB offerings and programme.
The company said it has decided to push and raise awareness around its SMB offerings in the GCC as small businesses warm up to D-Link's products aimed at this segment.
Sakkeer Hussain, director, Sales and Marketing, D-Link Middle East and Africa (MEA), said D-Link is preparing to roll out the SMB Partner Programme to help partners that serve and target this sector to increase their share of business with the company.
Hussain said from a product breadth, D-Link has one of the widest offerings for channel partners of all sizes to serve across the different vertical markets. "We will be pushing our AC router range, wireless LAN offerings, controllers, IP surveillance cameras and SMB offerings," he said.
He added that the GCC has continued to show maturity in the IT market even though spending has slowed down largely due to the drop in crude oil prices. That said, Hussain pointed out that the UAE leads in terms of the number of projects, IT spending and business in general, following by Kuwait, Qatar and Oman.