VMware appoints new managing director for MENA

Ahmed Auda to drive vendor’s transformation across the region

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VMware appoints new managing director for MENA Auda says VMware has made significant progress in the Middle East.
By  Manda Banda Published  July 25, 2016

Virtualisation solutions vendor VMware Inc, has appointed Ahmed Auda as the new managing director of its Middle East and North Africa (MENA) operations effective immediately.

In his new role, Auda will be responsible for implementing and driving VMware's transformation across the MEA, working closely with the company's regional teams to accelerate growth across the software-defined data centre, end-user computing and hybrid cloud market segments.

Auda will be based in Dubai and will report to Henri van der Vaeren, vice president, South Europe, Middle East & Africa (SEMEA) at VMware.

"Ahmed's appointment comes at a time when VMware is ever increasingly facilitating its customers' digital transformation journey. We have full confidence that his extensive leadership experience will be instrumental in driving our growth strategy in the region," said Van der Vaeren.

With more than 20 years of experience in the IT industry, Auda stands well placed to support VMware customers.

"VMware has recently made significant progress within the Middle East, and I look forward to helping our customers find solutions that address the business challenges they face and transform their IT architectures so they can be successful in the era of digital business," said Auda.

Prior to joining VMware, Auda held the position of general manager for Gulf Business Machines in Oman, in which he successfully drove exponential growth over six consecutive quarters.

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