AMD launches Radeon RX 480 graphics card

PC ecosystem, gamers and game developers commend latest vendor’s offering

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AMD launches Radeon RX 480 graphics card Koduri says AMD has designed the new technology by intently listening to customers.
By  Manda Banda Published  July 18, 2016

AMD has launched the Radeon RX 480 graphics card, which is designed to deliver enthusiast-level gaming performance and features.

The company said Radeon RX 480 introduces premium technology engineered to deliver the best performance in its class, democratise VR and deliver a wide range of future-proof technologies supporting current and forthcoming game and video standards.

According to AMD, the cards will start at $199 for the Radeon RX 480 4GB card and $239 for the RadeonRX 480 8GB card.

"Our message to gamers everywhere is that the Radeon RX 480 is every bit as much your card as it is ours," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group at AMD. "We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We've worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price. We couldn't be more grateful for the reception we've received from gamers, customers, and technology partners who see what our engineering team has accomplished, and agree that with the Radeon RX Series, gaming and VR is truly #BetterRed."

AMD stated that the global PC ecosystem has demonstrated enthusiastic support for the Radeon RX 480 graphics card. OEM and system integrator partners such as Alienware, HP, and Lenovo are praising the RadeonRX 480's capabilities.

Game and VR application developers including Bethesda, EA, and Ubisoft and VR headset manufacturers Oculus and HTC are applauding AMD for delivering on the promise of bringing flagship performance and features to the mass market, enabling them to greatly expand the reach of experiences they're developing.

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