Apple to cast developers for its upcoming reality TV show

Apple's "Planet of the App" reality TV show is searching for developers to create Apple apps

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Apple to cast developers for its upcoming reality TV show  This year, Apple announced it is working on a reality TV show about "app economy", and now co-producers Propagate has opened castings for developers (Getty Images)
By  Aasha Bodhani Published  July 13, 2016

Apple is on the hunt to find app developers to star in its new, unscripted reality TV show, Planet of the Apps.

This year, Apple announced it is working on a reality TV show about "app economy", and now co-producers Propagate has opened castings for developers aged 18 and over and to those who are creating apps for iOS, macOS, tvOS, or watchOS app.

Executive producers', musician will.i.am, Ben Silverman, and Howard Owens are teaming up for the series about the world of apps and the talented people that drive its innovation. The show is searching for "developers with the vision to shape the future, solve real problems, and inspire change within our daily lives".

Silverman added: "We can really tell their stories as we explore how apps are developed and created and incubated."

According to 9to5Mac, the developers who make it to the final stages of the show will meet with venture capitalists who will invest up to $10m, however Apple states that developers are not required to take the investment or give up any equity in their apps. Furthermore, apps featured in the show will receive a spot in the App store.

Open casting are to be held in partnership with Product Hunt in San Francisco, Los Angeles, Austin and New York over the coming months. However, it is unclear when the show itself will air, but reports claim perhaps it will air later this year of beginning of 2017.

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