Augmented and virtual reality technology to be ‘widespread’ across GCC by 2025; report
AR and VR will change private and public processes in the GCC, says research firm Frost & Sullivan
Research conducted by Frost & Sullivan in collaboration with GITEX Technology Week 2016, predicts that in the next 10 years augmented reality (AR) and virtual reality (VR) technology development are set to redefine business and consumer processes and interactions in the region.
From AR-enabled surgery to VR-powered education, experts from across industries will take the stage at GITEX Technology Week to share their innovative use cases of AR/VR technologies and provide a glimpse into the future of this game-changing technology.
"AR and VR will be a giant step in transforming and democratising education and businesses, especially in medicine, where immersive technology can facilitate education and access-at-a-distance for medical care," said Dr Rafael Grossmann, who will be headlining GITEX's Healthcare Monday.
Programmes across industries in the GCC are eager to adopt AR and VR technologies to streamline processes and support the lives of employees, students and the general population.
The new report from Frost & Sullivan highlights a number of AR and VR initiatives and projects in the region, such as, the Sheikh Zayed Housing Programme, where the agency that provides Emirati housing, has launched the My Virtual Home App, which uses AR to allow users to virtually tour ready-made 3D housing models.
Furthermore the Dubai Road and Transport Authority (RTA) has launched Wojhati, a trip planning mobile app with GPS to help users plan, track, and share their mass transit routes. The RTA is also partnering with the Dubai Future Foundation for 25% of Dubai's road trips by driverless vehicles by 2030.
Also at GITEX this year, Qatar's web design company Codea will share best practices in developing the AR shopping app Real Aug Shoppie, which provides personalised information and coupons when products are scanned. Marks & Spencer's Middle East stores have launched Virtual Closet, using AR for customers to try on outfits and accessories.
Held under the theme of "Reimagining Realities," GITEX Technology Week 2016 aims to develop stronger business ties with the immersive technology ecosystem to drive AR, VR, and AI innovation.