Xerox appoints new MEA marketing head

Pui Chi will oversee Xerox marketing and communications activities

Tags: Xerox CorporationXerox Emirates L.L.C.
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Xerox appoints new MEA marketing head Chi will join the Xerox senior leadership team responsible for MEA's business and market strategy.
By  Manda Banda Published  July 4, 2016

Printing and imaging solutions vendor Xerox has announced the appointment of Pui Chi Li as the head of marketing for Middle East and Africa (MEA).

According to the vendor, Chi is the first woman to hold this position and will oversee Xerox' marketing and communications activities, technology products and offerings management, strategic pricing, sales enablement and lead generation initiatives across the MEA.

Xerox said in addition, Chi will join the Xerox senior leadership team responsible for MEA's business and market strategy.

"MEA is one of the most important and strategic markets for Xerox and we are confident Chi will continue driving this market towards further success as well as expanding our strong channel network," said Mark Duffelen, vice president and general manager at Xerox MEA.

Chi joined Xerox in 2007 as a product manager for the developing markets region where she oversaw the product life cycle management printers and A4 multifunction devices.

In 2012, Chi assumed the role of business line manager for entry products, managing high volume business in the MEA and the Central Eastern Europe Distributor Group (CDG) by working with partners to drive business growth.

"I joined Xerox because it is a company with strong core values, vision and leadership that truly values diversity and women empowerment," Chi said. She noted that last year Ursula Burns, the chairman and chief executive of Xerox, told the Abu Dhabi Crown Prince's Court that diversity is the driver of innovation. "I am proud to be part of such a strong vision that enables superior business results and continuous growth of Xerox Corporation globally," Chi added.

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