Avaya promotes Fadi Moubarak to drive channel strategy
Moubarak's new role will focus on helping channel drive digital transformation in enterprise and mid-market sectors
Avaya has appointed Fadi Moubarak as Channel Leader for Avaya International, which covers Europe, Asia, the Middle East and Africa.
Moubarak will be responsible for a new channel strategy focused on driving digital transformation in the enterprise and mid-market sectors in these regions for Avaya.
The move is part of Avaya's transition to a software and services-led company, which now accounts for more than 76% of total revenue, with Moubarak responsible for attracting and developing partners capable of deploying Avaya's latest innovative solutions and platforms, such as Avaya Breeze, Avaya Oceana, and Zang.
He will also focus on increasing adoption of the Avaya SDN-Fx networking architecture among core partners, and targeting the mid-market space with channel programs such as the MM Select program and Powered by Avaya Hosted IPO solution.
Nidal Abou-Ltaif, president at Avaya International said: "Moubarak's deep understanding of the channel community priorities and the regional business environment has been a strong driver of Avaya's success in the MENA region. I am confident that he will continue to help drive our go-to-market strategy, and achieve equal and greater success in this new role covering a wider and more diverse region."
Fadi Moubarak, channel leader, Europe and AMEA, Avaya added: "The success of a channel strategy is built on the strength of the solutions and offerings a company brings to the market, and Avaya is delivering solutions that help our customers achieve their digital transformation goals at their own pace and path, in a model of their choosing. We are helping our partners play their part in digital transformation, giving them the tools needed to drive growth. I look forward to driving the Avaya brand across a wider region."
Moubarak has been with Avaya since 2013, having overseen the channel engagement strategy for the AMEA region, while keeping it aligned with sales execution and coverage to drive incremental business.