Robotics store to open in Dubai

Innovators is set to launch in Dubai's Festival City and will focus on robotics in consumer electronics

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Robotics store to open in Dubai Cizar Abugazaleh: "The introduction of robotics into the consumer electronics space is proof that customers demand more from their devices."
By  Aasha Bodhani Published  June 22, 2016

Action to Action, an advisory to help technology startups, is set to open a robotics and innovations store in Dubai, dubbed "Innovators".

The store will feature more than one hundred innovative robotics from brands including, EZ Robot, Wonder Workshop, DTS Robotics, Amaryllo, Quitbit, and Sen.se. The store will provide a hands-on experience for visitors, and will have a dedicated section for robotics, where shoppers can interact with them and learn about their functions, as-well-as purchase them. 

Cizar Abugazaleh, managing director at Action-to-Action said: "The future of consumer electronics is in innovation, and we foresee that real value will be delivered by products that are apart from traditional electronics. The introduction of robotics into the consumer electronics space is proof that customers demand more from their devices.

"The world is embracing robotics, and we are proud to be the first to offer robots that suit a variety of segments such as education, services, recreation and for domestic functions. We are making some of the world's best brands accessible to our customers in the region."

Abughazaleh added: "Innovators is unlike any other traditional consumer electronics store in the region. The store is the world's first electronics store to not list traditional electronics products such as laptops, tablets, desktops and mobile phones.

"At Action-to-Action we are enabling innovators to take their products to a wider marketplace. Innovators, as the name suggests, will give innovative technology startups a platform to make their products accessible to customers in the region. The very DNA of the Innovators is to deliver only the most unique consumer electronics experience to customers. We are the only store in the Middle East to focus on robotics and innovation and we aim to stay away from the traditional products to focus on advanced technology that simplifies life of our customers."

As a means to opening up the market to new inventors, Innovators will be allocating marketing funds to support new brands listed at the store, and will not ask brands or innovators for fees to promote, list and display products.

The store will open on 3 July at Dubai's Festival City.

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