Apple may break its yearly upgrade cycle by releasing the iPhone 7 in 2017

Rumours suggest Apple may release the iPhone 7 next year to mark its 10th year anniversary

Tags: Apple Incorporated
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Apple may break its yearly upgrade cycle by releasing the iPhone 7 in 2017 The WSJ has made it apparent that Apple fans are ‘unlikely' to see any distinct changes this year, and instead Apple will save the major redesign for 2017 (Getty Images)
By  Aasha Bodhani Published  June 22, 2016

As September approaches, the usual stance is that Apple will unveil two new phones, presumably called iPhone 7 and iPhone 7 Plus, however rumours have emerged this may not be the case.

Traditionally, Apple releases an iPhone upgrade with a new number, which is then followed by an enhanced "S" model. However reports suggest the company will no longer pursue this two-year upgrade model.

Rumours have surfaced that Apple plans to launch the iPhone 7 in 2017 to mark the company's 10 year anniversary of when it released the original iPhone. If true, it is questionable what Apple will release this fall.

Furthermore, the Wall Street Journal (WSJ) is backing up the rumours around the iPhone 7 and stated that this year's release will largely resemble current models, the iPhone 6 and 6S. One notable change that is expected is that the 3.5mm audio jack will no longer feature on the handsets. Also the WSJ notes the handsets will be thinner and water resistant.

The WSJ has made it apparent that Apple fans are ‘unlikely' to see any distinct changes this year, and instead Apple will save the major redesign for 2017, which will supposedly include an OLED display and a glass design.

Though the iPhone design may be minimal, iPhone users can look forward to Apple's recently launched tenth operating system, which is full of updates, such as Messages which provides users an expressive and animated ways to respond, redesigned Maps, Photos and Apple Music and the ability for Siri to do more with apps.

Apple's financial results for Q1 and Q2 2016 have been disappointing, and year-on-year products sales have been lower than predicted. With this said, Apple's potential move to release fewer phones and concentrate on innovative features and capabilities may be wise.

However, what Apple plans to release in September is unknown, but reports suggest iPhone fans may be disappointed with the lacklustre design and should potentially wait for Apple's major redesign in 2017.

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