Microsoft calls on UAE startups to embrace the cloud

Microsoft cites UAE cloud success stories as an inspiration to other entrepreneurs

Tags: Cloud computingMicrosemi (www.microsemi.com)Microsoft GulfStart up
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Microsoft calls on UAE startups to embrace the cloud Microsoft said that through its BizSpark programme, enterprise-level technology tools were no longer out of reach for SMEs
By  Aasha Bodhani Published  June 21, 2016

Microsoft Gulf has called on regional startups to consider utilising the cloud as a means of easily scaling up their business operations.

The company said that through its BizSpark programme, enterprise-level technology tools were no longer out of reach for SMEs.

Samer Abu-Ltaif, general manager at Microsoft Gulf said: "We are very pleased with the progress that regional startups have made. The BizSpark scheme is chartered to provide companies with the right tools - software, services, cloud computing - and the right training, to turn their ideas into thriving enterprises.

"BizSpark allows us to connect startups with incubators that we work with, and get them the right guidance on their journey, as they become an integral part of the diversification of the economy in this part of the world."

Earlier this year Satya Nadella, chief executive officer of Microsoft, met with several UAE-based entrepreneurs, who were using BizSpark and were now interested to know how they could begin to use Microsoft's Azure cloud platform.

"BizSpark is a fantastic programme for start-ups and entrepreneurs," said Thea Myhrvold, founder and CEO of teachmenow.com, an online global marketplace that connects students with tutors in one-to-one, real-time learning sessions. Myhrvold believes that cloud architecture helped her company get off the ground more quickly than it would have if it had been forced to procure an expanse of costly equipment.

"BizSpark really helped us to get on the Azure platform without a heavy investment," she said. "This was an excellent kick-start for us to grow our business and grow it fast. We also get a lot of training, one-to-one support and mentorship from experts at Microsoft."

For start-ups, scalability can often be paramount in capitalising on sales opportunities or bringing a new idea to market quickly, before it can be copied. BizSpark helps fledgling companies to grow at a pace that suits them, all while getting the right guidance to keep the business on track.

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