Contactless ticketing will reach 300 million users in 2021; Juniper Research
A new report reveals that one in five mobile and wearable ticketing users will shift to mobile contactless purchases
Analysts at Juniper Research found that the number of people using contactless ticketing via mobile or wearable devices will hit 300m by 2021.
The report "Mobile & Online Ticketing: Transport, Events & NFC 2016-2020" found that this will represent 1 in 5 mobile ticketing users across rail, metro, bus, airline, sports and entertainment. However this research largely applies to transport as the sector already has a well-established contactless infrastructure, in particular in Japan, UK, France, Hong Kong, Australia and Korea.
The research also found that whilst the primary focus for contactless is the smartphone, the emergence of a range of connected wearable devices has piqued the interest of ticketing stakeholders.
However, the research argued that a majority of ticketing users will continue to use wearable devices purely for ticket validation rather than purchase, with the latter restricted to low value payments.
Juniper Research also focussed on the airline industry and found it has been much slower to implement NFC, and many projects are still at trial or pilot stage.
While the ‘ultimate' position for NFC in the airline industry is to replace boarding passes, baggage tickets and identity information, by storing them on a smartphone and accessed via readers, NFC boarding pass usage has not had any significant adoption over the past 12 months. Juniper Research has therefore significantly scaled back its forecasts for the anticipated future adoption of NFC boarding passes.