Ingram Micro takes aim at partner training

Regional VAD moves to cement partner training in Middle East, Turkey and Africa

Tags: Aptec DistributionIngram Micro (http://www.ingrammicro.com/)
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Ingram Micro takes aim at partner training Dr Baghdadi says the Middle East and US are leading with the training schemes for Ingram Micro globally.
By  Manda Banda Published  June 21, 2016

Following the recent expansion of classrooms at its training centre in Dubai, regional VAD, Ingram Micro, has revealed that it's upping its channel partner programme initiatives to help partners in the Middle East, Turkey and Africa (META) gain vendor certifications and develop domain expertise in the market.

According to Ingram Micro, the move to cement channel partner training comes in the wake of the company's intention to increase the number of vendor training partners in the region.

Currently, Ingram Micro is the authorised training provider for Cisco, IBM, Veeam, VMware, Microsoft, Hewlett Packard Enterprise and Acronis.

Dr Ali Baghdadi, senior vice president and CEO, Ingram Micro Middle East, Turkey and Africa (META), said: "Training for us is part of what we call ‘Advanced Solutions' and it started when Ingram Micro acquired Aptec in 2012. Back then, our CEO and executive office started looking at the Aptec model explored the possibility of how the training schemes could be expanded and have people do various different things that benefit channel partners across the Middle East and Africa."

He pointed out that training is a standalone business with a global vice president, who has designed and introduced a framework for the whole company to start providing training on a global basis.

"The framework entails a number of things including data centres that can maintain course material. Today, we have a data centre in the US, Dubai and a small one in South Africa. We have also introduced a common platform for course bookings. It is basically a learning management system, where partners can login and book course materials and most importantly, check for upcoming training courses," he said. "Once we started with the gradual introduction of training in different parts of the world, we also begun engaging our vendors about becoming their authorised learning partner."

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