TP-LINK to host channel roadshow in South Africa
Networking vendor teams up with distributor Corex in launching new SMB partner programme
TP-LINK Technologies Co Ltd, a provider of SOHO, wireless LAN (WLAN) and SMB networking products, has announced that it will host a channel partner roadshow in conjunction with distribution partner Corex in South Africa.
According to the vendor, the hosting of the roadshow is part of TP-LINK's 2016 strategy to outline its roadmap for the second half of the year and introduce new products in the networking and mobile devices space.
In addition, TP-LINK said the event, which will kick off in Johannesburg on 21st June, will also see the company jointly with distribution partner Corex host similar events on 22nd and 23rd June, 2016 in Durban and Cape Town respectively.
Will Liu, general manager, Africa at TP-LINK Middle East and Africa (MEA), said the road show aims to give South Africa-based channel partners to meet with the teams from Corex and TP-LINK and to also learn what new technologies and products will be introduced in the second half of 2016.
"We have decided to host a multi-city roadshow with our distributor Corex to strengthen our channel business in South Africa and to use the events to introduce new products in the networking and mobile devices space," Liu said.
He said in addition, TP-LINK and Corex will also introduce the SMB Partner Programme, which has already been launched in the Middle East. "We have dominated the SOHO networking space in MEA and we are now ready to replicate that success by upping our momentum in the SMB segment with the right products targeting this much sought-after market vertical," he said.
Liu pointed out that South Africa is one of the fastest growing networking markets in MEA for the company and it's vital for TP-LINK together with Corex to give partners an update on wide ranging issues including the new products and technologies that will be introduced in 2016.
He explained that despite the challenges in the PC sector, the networking sector across MEA has continued to grow and South Africa has been one of the top performing markets for TP-LINK in this geography.
He added that TP-LINK has decided to cement its channel alliances in-country by engaging existing and potential partners. "The market is open and any brand has a chance to do business and succeed in South Africa. What has made TP-LINK to experience rapid acceptance of the brand is our commitment to developing quality products that are backed by our own manufacturing and R&D centres across the globe," he said.
Liu pointed out that the company believes now is the right time to bolster its footprint on the ground by engaging distributors, resellers and retailers in the various countries across MEA. "We are aiming to gain rapid acceptance and success of our products in partnership with the entire channel ecosystem that works with us," he said.