Hoteliers accelerate digital transformation in the Middle East

Avaya advises hoteliers to embrace digital initiatives to prepare for events such as Expo 2020 and FIFA World Cup in Qatar in 2022

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Hoteliers accelerate digital transformation in the Middle East Avaya's Frederick Sabty: "With the region preparing for major events such as Expo 2020 in Dubai and the FIFA World Cup in Qatar in 2022, hotels need to offer compelling experiences and differentiated services to stand out from the crowd."
By  Aasha Bodhani Published  June 19, 2016

Hotel owners in the Middle East are embracing digital transformation initiatives to stand out from competitors and enhance guest experiences.

According to Avaya, with occupancy levels and average daily rates declining across the region, hoteliers are adopting solutions from Avaya to modernise their services, produce new revenue streams and enhance operation efficiency.

Frederick Sabty, vice president hospitality solutions, Worldwide Avaya, said: "With the region preparing for major events such as Expo 2020 in Dubai and the FIFA World Cup in Qatar in 2022, hotels need to offer compelling experiences and differentiated services to stand out from the crowd.

"Today's traveler is no longer satisfied with the traditional Hotel Experience - they expect seamless connectivity across multiple devices, real-time access to information and services, customised in-room entertainment and an individualised experience that meets their own unique needs."

Research by STR Global found the Middle East and Africa were the only regions worldwide to post declines in occupancy and average daily rate (ADR), despite this, Avaya's regional hospitality business grew 40% in the first half of the company's fiscal year. Weak oil prices, geopolitical instability and reduced demand are weighing on results, leading hoteliers to seek solutions that can reduce total cost of ownership while still delivering superior guest experiences.

According to Avaya, digitally transformed organizations in the hospitality sector can benefit from mobility solutions to enables both guests and employees to access their preferred services securely from anywhere. Furthmore, social integration to enable customers to ‘share' their experience on the go, and in-room experience, which means a shift from guests having to dial multiple numbers for services to being able to interact with a single agent who is contextually aware of the guest.

Minor Hotel Group (MHG), owner and operator of hotels and resorts in 22 countries, has deployed innovative unified communications, contact center and networking solutions from Avaya across its hotels in the region, as part of its plans to increase its footprint in the Middle East.

Hari Nair, director of technology Middle East, Minor Hotel Group, said: "Minor Hotel Group is committed to delivering the perfect guest experience and exceeding our visitors' expectations every time. With Avaya, we are able to deliver the mobile, interactive, secure experiences that our guests deserve, meeting their needs today and for the future. Avaya solutions allow us to deliver innovative services quickly, enhance operational efficiency, and reduce total cost of ownership, while powering our digital transformation journey."

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