ECity opens ninth store in the UAE
Retailer strengthens expansion initiative in the Middle East
Consumer electronics retailer ECity, has opened its ninth store in the UAE.
The newly opened outlet, which is located at Dalma Mall in Abu Dhabi, was inaugurated in the presence of ECity senior officials and representatives from various partners.
According to the company, the store features the ECity's rebranding initiative, including the new logo and identity, reflecting its unique concept of utilising technology, fixtures, lay-outs and displays that have never been used in today's industry and the markets.
Jaouad Dakir, CEO, ECity, said: “We are proud of the opening of this new store, which features our new redesigned logo and identity. Our rebranding initiatives reflect our one-of-a-kind specialty consumer electronic concept and ably complements our expansion strategy.”
Dakir added that all of the stores will be redesigned with a strategic lay-out that will improve the overall customer experience, presenting them with a smart and friendly shopping environment that focuses heavily on convenience, online shopping and in-store and home repair services.
“Consumers today have demonstrated an increased preference for all things compact and multifunctional, a trend that has set the tone of experiencing the future of electronics and what these products can offer. The trend also reflects our continued investment and commitment in the retail industry, as well as our dedication to provide only the best quality experience for our customers,” Dakir said.