Oracle to work with Snapchat to measure impact of SNAP ads

The research will focus on the influence of snap ads on sales in stores.

Tags: AdvertisingCloud computingOracle CorporationRetailSnapchat (www.snapchat.com/)USA
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Oracle to work with Snapchat to measure impact of SNAP ads Roza: "By combining offline sales data with cutting-edge analytics, we can help Snapchat advertisers maximize their return on investment and drive higher profits." (Shutterstock)
By  Alexander Sophoclis Pieri Published  June 16, 2016

Snapchat has signed a partnership agreement with Oracle Data Cloud to measure and analyse the impact of digital advertising in store sales.

In turn, the research will enable Oracle to aid advertisers of consumer packaged goods (CPG) to enhance their marketing efforts on snapchat.

Furthermore, Oracle Data Cloud has unveiled research that analysed the impact of 12 CPG campaigns run on Snapchat on in-store sales. Targeting cosmetic, personal care, cleaning, beverages, and packaged goods, the findings showed that 92% of Snapchat's ad campaigns resulted in a positive increase in store sales. 

Commenting on the research, Eric Roza, senior VP of Oracle Data Cloud shared: "By combining offline sales data with cutting-edge analytics, we can help Snapchat advertisers maximize their return on investment and drive higher profits."

Clement Xue, global head of revenue operations and Snapchat, added: "This research shows that Snapchat is more effective at driving sales for advertisers, and we're delighted to offer this measurement solution going forward." 

Serving as one of the globe's largest data-as-service technology providers, Oracle Data Cloud manages more than $3tn in consumer traction data. Additionally, the company holds 2 billion global consumer profiles and over 1,500 data partners.

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