Metra Group unveils Philips mobile phones in UAE

Launch is part of distributor’s mobile devices business division

Tags: Metra Computer Group
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Metra Group unveils Philips mobile phones in UAE Philips smartphones come with patented Xenium and Soft Blue technology.
By  Manda Banda Published  June 16, 2016

Regional distributor Metra Group, has launched the latest models of Philips mobile phones in the UAE and the broader Middle East market.

Philips launched its first GSM device in 1991 and its latest smartphones come with patented Xenium and Soft Blue technology, which actively reduces 86% of blue light and thereby makes the devices far less damaging and reduces stress on eyes.

Metra said Philips mobile range is vast and accommodates all needs of consumers in the market.

"We are extremely excited to be handling Philips mobile Phone business in the Middle East," said Tamer Elshourbagy, executive vice president at Metra Group. "The Middle East market is highly competitive and one of the most tech-savvy around on the globe. We have no doubt that the Philips range of phones will attract a lot of interest in the UAE and broader Middle East," he added.

Metra said it has identified markets for the new mobile offerings from Philips. The distributor added that with dominant channel presence across the Middle East, Metra will grow Philips channel and retail presence in the region.

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