Smart Dubai Government Establishment shares smart platform

Workshop held to show government entities the capabilities of Dubai Now unified platform

Tags: Smart citiesUnited Arab Emirates
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Smart Dubai Government Establishment shares smart platform Lootah: Customer Experience (CX) has been integrated into the Dubai Now platform and will be part of all new smart services.
By  Mark Sutton Published  June 15, 2016

Smart Dubai Government Establishment (SDG) has held a workshop for strategic government partners of the Smart Dubai initiative, to discuss the capabilities of the new Dubai Now unified service platform.

The workshop shared the latest updates to the Dubai Now platform, and the procedures and design guidelines which will allow government entities to directly add a new smart service to the platform. The briefings were intended to help government entities to combine their efforts and harness the latest innovation in developing new smart services.

HE Wesam Al Abbas Lootah, CEO of SDG, said: "We have engaged Dubai citizens and residents in designing innovative smart services in line with their needs through the Customer Experience (CX) Lab. This shows SDG's keenness on fulfilling its vision for making Dubai the happiest and smartest city on earth. We have also collected customers' ideas and surveyed their views and personal desires to develop the design of the Dubai Now app - the first version of Dubai Now platform - in implementation of the vision of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Dubai Crown Prince, which required a unified platform for services with a single interface, a unified identification number, one telephone number, one location and one employee to be innovated. The platform is aimed at providing a consistent and coherent policy for a unified experience of customers when accessing Dubai government services through all smart channels.

"We are proud to co-operate with our strategic partners in several government and private entities in order to support the overall development plans in the emirate through joint efforts aimed at keeping up with creative technologies and approaches and applying the world's best practices and standards for achieving the happiness of the society and for Dubai to become a global example to follow of integrated and connected smart city that puts customers on top of its concerns," he added.

The smart platform is a first-of-its-kind for smart government services, which enables customers to access all services and conduct all procedures from one place at any time. The first version of the platform was successfully launched through the smart phone channel as the Dubai Now app, which won the best m-Government Service Award in the One Stop App Sector at the local level.

The app, which covers customers' most daily Dubai government needs through more than 50 smart services provided by 22 government entities, enables customers to design a list of their preferred smart services at the push of a button and at the same time add services to or remove others from the list. SDG is currently continuing to exert efforts to launch this platform through multiple other comprehensive and facilitated smart channels including wearables, websites, smart kiosks, smart watches, smart glasses and IVR.

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