Zero.1 develops LiFi-enabled ART4U app
ART4U will allow users to personalise their visits to museums, cultural centres and galleries
UAE-based technology company Zero.1 has developed a LiFi enabled app dubbed ART4U, specifically tailored for museum, cultural centres and gallery environments.
The aim of the app is to deliver a personalised experience for visitors and also an added value management solution for museum operators.
"We are committed to supporting Smart City development, and all of its contributors," says Marc Fleschen, CEO of Zero.1. "Museum and cultural centres are an essential ingredient for a vibrant city, engaging citizens and visitors alike. Whether it is reflecting on our heritage, celebrating artistic creativity, or taking a glimpse into our future, such venues provide an opportunity for education, stimulation and conversations.
Fleschen continued: "The last decade has seen a global rise in cultural tourism but moreover in this segment we see a greater demand for interactive experiences. We see that consumer's expectations will continue to rise and meeting these expectations will demand a more interactive, personalised and creative experience. ART4U was developed with that in mind."
The app is capable of providing a tour guide in audio or text and in multiple languages, furthermore ART4U enables to select a quick tour or full tour options, or choose a particular type of exhibit.
With that information, the app will then create an individual tour guide and a timeline for the tour. Users can then choose to have extra information for their favourite exhibits, or artists, enabling the app to provide additional content such as articles and videos and photography, which can be downloaded directly to their smart phone camera roll.
For museum managers, ART4U enables a better understanding of visitor behaviour and traits. Managers can identify the venue's hot and cold zones, and best and least favoured exhibits and services. The app can be easily updated when new exhibits are installed or existing exhibits change location.
ART4U brings added data security as LiFi data transmissions do not travel between walls so the museum data is more secure, and unlike radio frequency data transfer technology, such as WiFi, LiFi does not generate any electromagnetic smog. Physical security is also aided with the connection of live feed cameras, and beacons which alert if an exhibit is disturbed or moved.