Could you take on du’s #digitalfasting initiative?

du’s #digitalfasting initiative promotes going completely offline between Suhoor and Iftar

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Could you take on du’s #digitalfasting initiative? With this campaign, du is urging people from all walks of life to join the #digitalfasting movement and rediscover life without technology
By  Aasha Bodhani Published  June 13, 2016

During the Holy month, Omar Bin Haider has joined du's #digitalfasting initiative, which means going offline between Suhoor and Iftar.

The month represents the spirit of self-reflection and realigning personal values to focus on the essence of life, and now Haider plans to reconnect with himself, his friends and family.

Haider will undergo a set of challenges throughout the month, to highlight how he can get back in touch with the world around him. He will use basic tools such as a non-digital camera and paper map to document and navigate his way through the month. Together, Haider and du aim to prove that going offline and leading a regular life, can be achieved.

"The Holy month of Ramadan is all about strengthening one's faith, the spirit of giving and creating and strengthening bonds. Therefore, this year, we urge you to focus on what really matters out there by reconnecting with your life beyond a device," said Hala Badri, executive vice president, brand and communications at du. "#digitalfasting has already become a popular movement in the du offices, and we are excited to learn how taking a break from your digital devices adds life to life for you."

With this campaign, du is urging people from all walks of life to join the #digitalfasting movement and rediscover life without technology. Whether users choose to go offline for an hour, a day or an entire month, they are encouraged to use the hashtag #digitalfasting and share their experiences on Instagram, Twitter and Facebook.

du will share Omar's adventures on du's YouTube and social media channels, and in addition to du.ae/Ramadan.

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