SOUQ.com avails exclusive deals on cars

Chevrolet to offer additional cash vouchers to all SOUQ.com customers during Ramadan

Tags: E-commerceSouq.comUnited Arab Emirates
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SOUQ.com avails exclusive deals on cars    Mouchawar: Internet today plays a significant role in influencing potential car buyers before purchasing a car in the Middle East.
By  David Ndichu Published  June 7, 2016

SOUQ.com is unveiling potential savings of upto AED 43,000 per car on Chevrolet vehicles, after partnering with Al Ghandi Auto Group to provide consumers access to Chevrolet models of Corvette, Camaro & Impala cars at exclusive prices.

The auto e-commerce has been growing globally at a staggering rate as per a recent Carmudi survey, and as many as 80% of new car customers begin their car shopping experience online. Within the Middle East specifically, 62% of car buyers reported using the internet to search for information on cars before they made a purchase.

By paying a booking amount of AED 1,999 online, SOUQ.com will help consumers beat the showroom price through exclusive car price deals negotiated for SOUQ.com customers. Additionally, Chevrolet is offering cash voucher worth AED 3670 for all SOUQ.com customers during Ramadan.

Ronaldo Mouchawar, SOUQ.com CEO & co-founder comments, “This is an exciting announcement for us and we are pleased to partner with Al Ghandi Auto Group as they are known for their world-class services. Internet today plays a significant role in influencing potential car buyers before purchasing a car in the Middle East. The year-on-year cars online search growth in the region is astonishing, with the UAE leading at 24 %, followed by KSA at 20% and so the next natural step is to allow our consumers purchasing journey to continue online. As a brand that is born in the region, we take pride in personalising our customers’ experience and providing them exceptional service that makes shopping experience as easy and seamless as possible and we will work closely with Al Ghandi Group to ensure this. This brand new offering is a testament to our constant endeavor to innovate across our platform to exceed customers’ expectations.”

Kyle Gilliam, sales director, Al Ghandi Auto says, “The internet has changed the car-buying game completely. A global study released by Accenture last year concluded that 75% of drivers polled would consider working through the entire car-buying process online. In the past, buying a new car was all about making a great impression in the showroom. Today, the journey starts well before that and much of it happens online and on mobile. The old mantra of bringing customers to showroom is now changing to bringing your showroom online for the customers. We are delighted to partner with SOUQ.com, the No.1 e-commerce platform in the Arab world to launch this innovative service at commendable pricing.”

Middle East has the highest internet and mobile penetration rates in the world and therefore the increasing rate of moving the car shopping experience online is beginning to mirror that of Western Markets. 

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