Compete to survive, telcos told

Telco operators in the Middle East will need to become increasingly competitive to survive as the market liberalises, senior executives in the industry warned at last month’s Telecoms World Middle East conference.

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By  Administrator Published  December 31, 2006

Telco operators in the Middle East will need to become increasingly competitive to survive as the market liberalises, senior executives in the industry warned at last month’s Telecoms World Middle East conference.

“In the Middle East and North Africa, we see that in the majority of countries mobile operators are already facing significant competition and the challenge to grow in a saturated market,” said Hans van den Broeck, senior vice president at Siemens.

“Reaction to the market is very important, you have to be able to quickly react to competitors’ actions,” he explained.

Extension of service provision will become more and more necessary, he added.

Shared service provision is something telco operators need to start looking at, agreed Raghu Venkataraman, executive vice president of corporate strategy and strategic market at new UAE telco du, also at the event.

“Telco operators should be paying more attention to shared services and service providers,” said Venkataraman.

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