ENOC gains control over retail operations with Microsoft Dynamics

Fuel retailer will use Dynamics AX to manage more than 200 retail sites

Tags: ENOC RetailMergers and acquisitionsMicrosoft DynamicsSaudi Arabia
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ENOC gains control over retail operations with Microsoft Dynamics Amjad Rahhal: "We saw lots of features around Dynamics that Microsoft has bundled, like warehouse management, distribution, CRM and some other modules that came out of the box." (ITP Images)
By  David Ingham Published  May 31, 2016

ENOC Retail has chosen Microsoft Dynamics as its retail operations management system.

The solution has already been deployed at all ENOC sites in Saudi Arabia and two pilot sites are now working in the UAE. More than 200 sites will eventually be using it.

One of the principal reasons for choosing Dynamics, rather than an alternative platform or extending the core ERP system, is that Dynamics is based on a manufacturing engine.

"One of the major things we saw is that the core engine is based on manufacturing, which helps us to manage the supply chain and material resources planning within the retail systems," said Amjad Rahhal, automation services manager, retail, ENOC. "We saw lots of features around Dynamics that Microsoft has bundled, like warehouse management, distribution, CRM and some other modules that came out of the box."

The Dynamics project supports ENOC Retail's transformation into a broad provider of retail and convenience services. As part of the project, the retail division of Emirates National Oil Company has also developed an integration layer using Microsoft's BizTalk and .Net technologies.

Amongst its many benefits, the integration layer allows ENOC to easily deploy any online service and any point of sale system. "It's quite unique and we don't believe any other oil & gas retailer has this architecture," said Rahhal.

The Dynamics retail convenience system will manage sales, promotions, prices, marketing; in fact, all the elements of site retail operations. Data from retail outlets passes through Dynamics and into ENOC's core ERP system for corporate financial transactions like payments and month closing.

One of the biggest benefits of Dynamics for ENOC is the level of insight and control it provides. A key focus for the development team has been to improve ENOC's ability to spot irregularities, or defaults, at the pump or every service at the site.

"Many organisations do detection of defaults... and what we tried with Dynamics is to do prevention and not only detection," explains Rahhal. "We prevent, it doesn't go into Dynamics if it's wrong. It's not that it gets to head office and afterwards one discovers something's wrong."

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