VW partners with DSO and Smart Dubai to promote road safety

Dubai Silicon Oasis pilots pedestrian road safety project as part of on-going smart city initiatives

Tags: Dubai Silicon OasisDubai Silicon Oasis AuthorityVolkswagen Middle East
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VW partners with DSO and Smart Dubai to promote road safety The Human Crossing structure highlights the name of individual students crossing beneath it, providing a face for each pedestrian and reminding motorists that the individual could be someone they know.
By  Aasha Bodhani Published  May 24, 2016

Volkswagen Middle East has partnered with Dubai Silicon Oasis Authority and Smart Dubai to launch a road safety campaign, dubbed "The Human Crossing".

The idea is to make pedestrian crossings safer in the UAE, especially since Abu Dhabi Police revealed 20% of all traffic accidents in the UAE involve a pedestrian.

Volkswagen has implemented a structure arched over a pedestrian crossing outside of Gems Wellington Academy Silicon Oasis for one week. The structure highlights the name of individual students crossing beneath it, providing a face for each pedestrian and reminding motorists that the individual could be someone they know.

The Human Crossing structure involved 2,000 RFID tags which were provided to students. Each RFID chip was embedded in a Volkswagen key chain, and students who used the bus routes were able to attach the key chain to their schoolbag.

The Motion Tracking technology was utilised in the project to ensure that the name followed the student's movement below the Human Crossing arch.

Thomas Milz, managing director at Volkswagen Middle East, said: "Road safety is an important issue for the UAE and broader region. In our commitment to road safety beyond the chassis of a car, we have launched a campaign working with our most vulnerable citizens to drive home an impactful message."

He added: "The goal is to make our roads more human. Human roads are safer roads, because they're full of compassion and care. At Volkswagen, we do everything to engineer safer cars - from brakes and air bags, to vehicle structural integrity - but we cannot engineer our surroundings. We can however, offer innovative ideas and initiatives that can create a positive discussion for change."

Dr Aisha Bin Bishr, director general of the Smart Dubai Office, added: "Safety is a cornerstone of our smart city strategy. Our children are our treasures, and we are committed to using the latest technology innovations to ensure their continued safety, to be able to grow and thrive in the city of the future. Dubai Silicon Oasis and Volkswagen share our commitment and we are proud to support the Human Crossing project. Partnerships such as these benefit the whole city, and contribute to Smart Dubai's citywide vision for people's happiness."

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