Toshiba exits B2C PC market

Move part of a global strategy and comes after the vendor sold its medical business to Canon

Tags: Mergers and acquisitionsToshiba Corporation
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Toshiba exits B2C PC market Varghese says the global B2C PC market has been in decline for some time.
By  Manda Banda Published  May 23, 2016

Technology major Toshiba Gulf FZE has revealed that it has exited the B2C PC business globally but will continue in the B2B PC.

According to the vendor, the only country globally where B2C PCs will be sold is Japan. Toshiba Corp sold its medical business to Canon Inc in March this year for $5.9bn.

The move to exit the B2C PC segment comes in the wake of both analyst firms IDC and Gartner  reporting declining PC sales for the past eight consecutive quarters.

Santosh Varghese, general manager, Middle East and Africa, Digital Products and Services, Toshiba Gulf FZE, confirmed in an exclusive interview with Channel Middle East that the company had decided from 1st April 2016, to exit the B2C PC segment globally. "We have exited the B2C PC business globally but will continue in the B2B PC space. The only country where B2C PCs will be sold is Japan," he said.

Varghese added that the B2C PC market is not profitable any longer and Toshiba had been losing money compelling senior management to address the negative profitability by exiting the sector completely.

He said Toshiba's B2B PC business remains solid in markets such as the UAE, KSA, Qatar, Kuwait, East Africa and South Africa. "These will be our focus markets because the market share the company enjoys is huge," he said.

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