StorIT and Tintri sign distribution agreement for MENA

StorIT to help build Tintri’s channel network in the region to achieve regional growth plans

Tags: Mergers and acquisitionsStorIT Distribution FZCO (www.storit.ae)
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StorIT and Tintri sign distribution agreement for MENA Suren Vedantham, managing director at StorIT Distribution and Eric Berry, vice president of global channels at Tintri sign agreement
By  Aasha Bodhani Published  May 17, 2016

StorIT, data management solutions distributor in the Middle East and North Africa (MENA), has announced it has signed a distribution agreement with Tintri, a producer of VM-aware storage (VAS) for virtualisation and cloud environments.

StorIT will promote and distribute Tintri's entire portfolio of solutions through its extensive channel network of value-added resellers and systems integrators across the MENA.

Suren Vedantham, managing director at StorIT Distribution, said: "We are excited to partner with Tintri, a company which has been at the forefront of innovation in recent times in the areas of data storage for virtualised environments and virtualised infrastructure management. For enterprise customers, Tintri's technology value proposition provides significant benefits in terms of reduced expenses, increased performance and a drastic drop in management overhead and Tintri's all-flash storage stands out for its ability to guarantee customers optimum performance of their virtualised applications.

"By leveraging on our strong channel network, we plan to provide Tintri with an extensive market reach that could secure significant market share and a sustained growth opportunity in the region."

Eric Berry, vice president of global channels at Tintri added: "In line with our channel expansion plans, StorIT Distribution is the right choice as our distributor for the MENA region. As a specialist VAD, StorIT's expertise in the data management, cloud and storage domain, will help provide more exposure for Tintri's highly differentiated storage in the region.

"With its market expertise, valued-added services, exceptional customer service and a true technical understanding of our products, StorIT will assist us in our efforts to deliver unparalleled value to our customers. We look forward to working closely with the StorIT team to offer our channel partners targeted training, certification and tailored marketing support."

StorIT will work closely with the vendor's global sales and support teams to ensure its channel partners receive strong pre-sales, marketing, implementation and post-sales services. The goal is to effectively sell Tintri's VM-aware storage to customers enabling the ability to improve storage efficiencies within their virtualised environments.

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