Instagram’s new logo causes chaos
Instagram unveiled its rainbow themed logo, but users say its not picture perfect
Instagram has revamped its app with a new rainbow-themed logo, but it has not been received well by its fanbase.
The Facebook owned photo sharing app introduced its new colourful logo, as well as a set of newly designed icons for its other creative apps; Layout, Boomerang and Hyperlapse.
Instagram announced the new designed app with a 54-second video appearing to show a design process for the new logo, which resulted in the purple, pink and orange-hued cartoon-style camera image.
On its website, Instagram said: "Our updated look reflects how vibrant and diverse your storytelling has become."
However opinion was divided. Instagram users who have set their apps to automatically update would have seen the instant change, however many turned to Twitter to express their disappointment. Some questioned the change, calling it "ugly", "trash" and "horrible" whereas others liked the simplicity of it.
Instagram has stated that its old-school camera was "no longer reflective of the community", it has made tweaks to icons and fonts to enable the experience to feel more native on Android and iOS.
Changes have also been made to the in-app user interface, in particular a flatter design as well as some colour changes. Fonts are now black in colour, and notifications have changed from orange to red. Instagram has said that the update "puts more focus on your photos and videos without changing how you navigate the app."
Instagram began as a place to edit and share photos, it has now evolved into a global community where people can share their interests using photos and videos using Instagram's additional tools.