Souq.com certifies for Saudi's new Maroof platform
Maroof service established by Ministry of Commerce to certify online sellers and build consumer confidence
Online retailer Souq.com has been certified by the Saudi Ministry of Commerce and Investment for its new Maroof e-commerce certification platform.
Souq.com has attained gold certification for Maroof, which has been developed for the Ministry to build confidence in online marketplaces among consumers and businesses.
Maroof, which launched last month, was created for both businesses and consumers engaging in e-commerce and aims to tackle issues faced by online businesses as well as also providing services to enhance the transparency between stores and customers, as the popularity of e-commerce increases within KSA. Maroof will see the e-commerce platform featured on the site allowing consumers to view comprehensive, detailed information about the platform, as well as check other consumer's comments and leave their own reviews, in a drive to promote transparency and build consumer confidence in online shopping.
The Maroof platform was developed by Thiqah Business services.
Saleem Hammad, general manager of Souq.com commented: "Souq.com's success is attributed to robust customer trust, which is of immense value to our business. We are dedicated to safe-guarding this growing trust as well as promoting best practice within e-commerce which will benefit the industry as a whole. We see our participation with Maroof as a strategic step in continuing to improve our own transparency and credibility."
Salman AlBarrak, marketing manager of Thiqah, added: "As e-commerce has become one of the fastest means of buying and selling products, our website ‘Maroof' is expected to be one of the best ways to consider and evaluate the online retailers in the Kingdom, which will benefit all parties involved from consumers to businesses. We are pleased to support online shops in this initiative and we are confident that this will enhance consumer trust in the region's thriving e-commerce sector and drive further growth of the economy."
Maroof is a free e-service available at www.maroof.sa designed to enhance the trust between buyer and seller. E-commerce platforms such as Souq.com can register online to be a part of the service, where consumers can share their comments and evaluate the whole purchasing experience. In addition to this, it gives online retailers such as Souq.com and sellers, the chance to market their platform and products, and provide several touchpoints for consumers to communicate with them.