Sophos seeks to empower MSPs with new partner program

Sophos Central offers single view for simplified managed services, one platform for deployment and configuration

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Sophos seeks to empower MSPs with new partner program Barlow: Sophos Central-Partner dashboard enables MSPs to manage security in a single pane of glass, essential when working in and out of the office with multiple devices.
By  David Ndichu Published  May 11, 2016

Sophos, global provider of network and endpoint security solutions, has announced MSP Connect, a new partner program targeted at Managed Service Providers (MSPs).

MSP Connect is designed to simplify the complexities of managing multiple security solutions. While helping increase profitability, lower costs and improve business efficiencies for MSPs, the company says.

Today, MSPs are expected to protect their customers against the rapid growth of sophisticated cyberattacks from wherever they could enter a network. This means managing endpoint, server, network, web and email security products across multiple platforms and increasingly on employees’ mobile devices. The mix of traditional and next generation technology available from multiple vendors has placed additional administrative burdens and extra costs on MSPs.

The new Sophos MSP Connect program provides access to the company’s portfolio of endpoint and network security products with favourable aggregate pricing. MSPs are now able to manage all Sophos solutions for every customer through a centralised management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows MSPs to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activity. MSPs can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.

The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and MSPs can tie-in and customize Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.

“MSPs benefit from aggregate licensing models, and with Sophos they will also benefit from more effective synchronized security. The Sophos Central-Partner dashboard will enable MSPs to manage security for endpoint, mobile, network, email, web, wireless and data privacy solutions in a single pane of glass, which is absolutely essential when business owners and employees are working in and out of the office with multiple devices,” said Scott Barlow, vice president, Global MSP, Sophos. “The intelligence sharing and automated response to incidents through our Security Heartbeat technology enables partners to more efficiently provide uninterrupted service against threats. All of this is available through flexible billing models that are easy for MSPs to implement and designed for greater profitability.”

MSP Connect features cost-effective term licensing, or qualified partners can register for MSP Connect Flexbilling, which includes monthly, aggregate billing, in arrears, for simplified accounting and cash flow management. The Flex option includes a dedicated technical account manager.

“Sophos’ MSP Connect simplifies the delivery of security technology and services in ways that MSPs of all sizes should value,” said Scott Crawford, Research Director of the Information Security practice at 451 Research. “Partners can enhance customer satisfaction while reaching prospects more efficiently with technology that breaks down silos across multiple products. MSP Connect’s inclusion of Sophos’ Synchronized Security helps to set the program apart, showcasing one of the few security portfolios to actually integrate functionality across both endpoint and network solutions.”

Sophos sells exclusively through its channel of more than 15,000 resellers worldwide and is dedicated to the growth and success of MSPs, the company adds. As part of the new program and Sophos’ “channel first, channel only” business strategy, the company offers MSP sales consulting training and certification, co-branded marketing assets, 24/7 support and in-depth Sophos Central dashboard training to help build the skills and expertise of its partners.

“In order to grow, my team needs to leverage vendors like Sophos with security solutions that protect all vulnerabilities within the network, on the endpoint, in the cloud or wherever an end user may travel with their mobile device,” said Karl Bickmore, partner, Snap Tech IT, a Sophos MSP in Tempe, Arizona. “With Sophos MSP Connect, we can also focus on and expand into vertical markets, as well as have the peace of mind that we are deploying the most advanced security available. This lets us build solid, trustworthy relationships and continue to provide invaluable advisory services for our customers.”

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