DESPEC to distribute Zuri smartphones in East Africa
Hong Kong-based mobile device brand extends global channel footprint after signing DESPEC
Hong Kong-based digital lifestyle devices brand Zuri, has appointed DESPEC as a distribution partner for smartphones in East Africa.
Under the terms of the deal, DESPEC will distribute Zuri products in Kenya, Tanzania and Uganda.
DESPEC said the deal provides Zuri with an opportunity to rapidly expand its channel reach within the markets covered by the agreement. In addition, the two companies will collaborate closely to increase consumer awareness around the Zuri brand throughout East Africa.
Vikash Shah, CEO at Zuri, stated: "East Africa represents a significant growth opportunity for Zuri, with demand for smartphones increasing across the region. We are confident that DESPEC will enable us to build strong routes-to-market across Kenya, Tanzania and Uganda. Zuri is fully committed to building its brand presence in East Africa and DESPEC is the perfect partner to help us achieve this."
Initially ZURI has launched 4 smartphone models: C41, C46, C52 and S56.
Riyaz Jamal, CEO at DESPEC, said: "We are pleased to add Zuri smartphones to our portfolio and believe the brand has a bright future in East Africa. Channel partners and consumers are looking for smartphone brands that stand out from the crowd. We believe the Zuri message, branding and image, coupled with the quality of the devices will allow us to build strong sales across Kenya, Tanzania and Uganda."
The appointment of DESPEC represents the next step in Zuri's ambitious international expansion plans.
Shah added that Zuri aims to provide consumers with smarter, simpler and stronger ways to realise the full potential of the connected world. "Our high quality designs and manufacturing excellence create products that offer a compelling price-performance proposition for users," he said.