TP-LINK to honour partners in Dubai

Networking vendor to unveil new products and outline business strategy for 2016 at first partner awards

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TP-LINK to honour partners in Dubai Liang says the company has decided to honour top performing partners in the region.
By  Manda Banda Published  May 9, 2016

TP-LINK Technologies Co Ltd, a manufacturer of SOHO and SMB networking products, and wireless solutions, has announced that it will host the first partner awards ceremony in the UAE at which it will honour its top performing channel partners.

The awards, to be held later this month at Jumeirah Emirates Towers Dubai under the theme "ConneXions", will also see the vendor launch the Talon AD7200 multi-band WiFi router, which supports the 802.11ad standard, the latest breakthrough in wireless technology from TP-LINK.

With 7200Mbps combined wireless speeds, including speeds of up to 800Mbps on the 2.4GHz band, 1733Mbps on the 5GHz band, and 4600Mbps on the new 60GHz band, the Talon AD7200's multi-band technology establishes three distinct networks that allow a user to connect more devices while still enjoying peak performance.

According to the vendor, demand for high performing routers is increasing in across the Middle East hence the company has launched a router which serves multiple devices simultaneously, providing speeds that are up to three times higher.

Denny Liang, vice president, TP-LINK Middle East and Africa (MEA) and Lucas Jiang, assistant general manager, TP-LINK MEA will deliver keynotes.

Liang said the company has decided to honour Dubai-based channel partners that have consistently performed well in a networking market that is highly competitive.

He said despite facing such stiff competition in the market, partners have been unfailingly and continue to grow the TP-LINK brand, business and their own businesses. "We have this year decided to hpay tribute to them by recognising their effort at a special awards gathering, where their stellar performances over the years will be acknowledged," he said. "We want to honour the fact that some of the partners we will be honouring have been with us from 2011, the year we first established presence in the Middle East. We are hoping to make these awards a permanent feature in TP-LINK's agenda for all channel partners in MEA."

TP-LINK said the awards ceremony and product launch is expected to see over 100 partners from the Dubai channel attend in addition to the company's distribution partners namely ASBIS Middle East, MES,Techmicro and Eurostar. A total of seven awards will be handed out for top performing resellers and three awards for distribution partners.

Jiang added that alongside the awards ceremony and product launch, the company will also be outlining its roadmap for the rest of the year to partners. "As we continue to raise the bar in the SOHO and SMB segments, it's critical that we share with our partners what is coming down the line," he explained.

TP-LINK has over the last 12 months upped its business development iniatives in the traditional IT channel, retail and telecoms segment.

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