Apple CEO hints next iPhone will be 'game-changing'
Tim Cook reveals new iPhones will have "things you don't know you need today"
Apple's Q2 2016 financials revealed a drop in product sales with quarterly revenue reaching $50.6bn, to turn the troubles around, Apple CEO Tim Cook revealed future iPhones will have "things you can't live without".
Speaking on American television show, CNBC, Cook told the show's host Jim Cramer that Apple plans to add some game-changing new features to future iPhones.
"We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones," Cook said.
"We are going to give you things that you can't live without, that you just don't even know you need today...You will look back and wonder 'how did I live without this?'"
Cook added how Apple is excited over the upcoming innovations, however he did not disclose what these "life-changing" innovations would be. Instead, rumours continue to circulate over dual-camera systems, stereo speakers and possibly wireless charging.
"We don't talk about futures as a company, we are fairly secretive," Cook said. "We are incredibly excited about things we are working on, incredibly excited ...we have great innovation in the pipeline."
The rare interview comes at a time when the company is facing scrutiny from investors and product sales are declining, but Cook insisted the problems was not isolated to Apple, but instead all smartphone manufacturers are facing a slowdown.
This is the case, as findings from Juniper Research revealed smartphone shipments reached 320m in Q1 2016, this represented a year-on-year decline by almost 6%.
The research house described the situation as "China sneezes, the world catches a cold", meaning as of late Apple's sales in China, which generate a quarter of its revenues, declined by 26% driven by a stronger US dollar in Hong Kong's popular shopping districts.
Furthermore, with economic problems in China, and Apple facing legislative opposition to its services there, future growth in this region is likely to be harder to achieve than in previous years.
The iPhone 7 is rumoured to be released in September.
Related: In pics: Apple Q2 financials