Souq.com opens Microsoft online store for UAE and Saudi customers
The Middle East's e-commerce platform to provide dedicated one-stop shop for Microsoft products
Souq.com has announced the launch of its Microsoft online store, providing customers in the UAE and Saudi Arabia with a one-stop shop destination for an array of Microsoft products, ranging from the Xbox to Lumia smartphones.
The Middle East's online retail and marketplace platform will provide UAE and Saudi customers access to the Microsoft online store, which will offer shipping, 24/7 online site access and customer support on all Microsoft products.
"The Gulf region has shown incredible growth in the online shopping space," said Tony Gebran, regional director of retail sales and marketing at Microsoft Middle East and Africa. "The United Arab Emirates, for example, leads the Middle East in e-sales volumes, with some forecasts indicating a $10 billion market in the country by 2018. Moreover, in Saudi Arabia alone, the e-commerce market is set to hit $10.8 billion by 2020 compared with a projected $6.8 billion in 2016.
"Because of figures like these, combined with the healthy smartphone and Internet penetration rates seen across the GCC, a partnership with the Gulf's leading e-commerce provider is a natural next step in our regional growth story. Souq.com has the presence, the fortitude and the customer affinity we are looking for to ensure that Microsoft fans enjoy an unparalleled online shopping experience."
Ronaldo Mouchawar, Souq.com CEO & co-founder added: "We are very delighted to announce the opening of Microsoft's Store on Souq.com. We feel we are the ideal partner for a company with the reach and reputation of Microsoft. This partnership will allow Microsoft to maintain its brand identity, as well as benefitting from our online prowess, back-end technology and logistics."
The online store is a Microsoft-authorised storefront carrying only genuine Microsoft products and third-party partners with brands such as Surface, Lumia, Xbox, Windows and Office. Also available is the latest Surface Pro 4, and in addition PC accessories and Xbox One products for gamers.
"This is the time of mobility and evermore personal computing. We are constantly investing in technology and infrastructure to help brands grow autonomously so we feel Microsoft has an exciting future with us as it expands across the region," added Mouchawar.