Digital transformation to double Qatar’s commercial output

Real-time analytics can drive annual revenue growth to reach $4.3bn by 2019

Tags: SAPSAP Middle East and North Africa
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Digital transformation to double Qatar’s commercial output SAP's Steve Tzikakis emphasised hyper-connectivity, computing power, cloud, and the block chain are transforming how we work, live, and communicate
By  Aasha Bodhani Published  May 1, 2016

The Ministry of Transport and Communications has claimed that hyper-connectivity and e-commerce, Qatar's business-to-business and business-to-consumer market are set to reach $4.3bn in 2019.

At the SAP Qatar Forum, the regions energy, public sector, transport, healthcare and construction leaders empathised the role of real-time insights in the Internet of Things era and digital economy. Furthermore, an IDC report believes business intelligence can drive revenue by 10% annual revenue growth.

Nakilat, which hosts the LNG shipping fleet, with its partner Fujitsu, has deployed the SAP HANA private cloud platform for real-time financial and ERP insights.

Hamad Rashid Suwaid, information technology manager at Nakilat said: "In an era of lower oil and gas prices, now is the time for Qatar's oil and gas companies to invest in the next wave of technology. Real-time analytics are helping Nakilat to transform our supply chain, while fuelling research and development to ensure Qatar remains a world hub for energy innovation."

Steve Tzikakis, senior vice president and general manager, SAP South Europe, Middle East, and Africa, emphasised that mega-trends such as hyper-connectivity, computing power, cloud, and the block chain are transforming how we work, live, and communicate.

He said: "Qatar's organisations are amongst global leaders in using a digital core to transform in today's digital economy. The digital transformation of their organisations is a catalyst for diversified economic growth, which is aligned with Qatar National Vision 2030.

"Visionary CEOs are using cloud-based real-time insights to make quick, decisive actions, expand services, and drive omni-business models. This results in a simpler, agile organisation, which delivers new levels of customer engagement."

Qatar's auto dealerships, Abdullah Abdulghani and Brothers Co. WLL (AAB), with partner HICRON Sp. z.o.o., also emphasised the benefits of real-time analytics, which has helped ABB's supply chain, enhanced the customer experience and helped diversify products and services.

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