TP-LINK Middle East unveils new partner programme

SOHO and SMB networking vendor moves to reward top performing resellers

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TP-LINK Middle East unveils new partner programme Jiang says the programme has been designed and structured in such a way that it's simple, predictable and allows partners to earn extra margins.
By  Manda Banda Published  May 1, 2016

TP-LINK Technologies Co Ltd, a manufacturer of SOHO and SMB networking products and wireless solutions, has announced a new partner programme aimed at enabling partners to grow their business and share in the networking segment in the Middle East.

Dubbed TP-LINK Partner Programme, the initiative has been structured to provide reseller partners with the sales support and enablement needed in light of the company's sharpened focus on its SOHO and SMB offerings.

According to the company, the new programme offers attractive benefits and rewards for resellers that have the right product mix, meet quarterly purchase thresholds and invest in training and certifications.

Lucas Jiang, assistant general manager, TP-LINK Middle East and Africa (MEA), said the new partner programme is aggressive and aims at rewarding and supporting partners with the right tools in order for them to grow their business.

Jiang added that resellers continue to play a crucial role in guiding customers on the right networking solutions. "The programme has been designed and structured in such a way that it's simple, predictable and allows partners to earn extra margins," he explained.

He added that TP-LINK has already branded more than 50 reseller stores in the UAE and is looking to increase this. "The feedback we have received has been encouraging and positive," he said. "It is a very crowded market on the networking side, especially for routers, so in launching this programme, we are trying to find different ways to help our partners look at opportunities before them."

The programme is open to TP-LINK Authorised Partners and resellers on the programme will receive support from the vendor in form of branding for their stores, monthly sales and technical training, and certification. In addition, partners will be expected to have the right product mix from entry level offerings, midrange products and high-end solutions that are targeted at different market segments.

Shabih Ul Hassnain, channel manager, UAE at TP-LINK Middle East and Africa, said the advantage about the new programme is that it gives resellers the opportunity to get rewarded for every effort they make be it training, certification or having the right product mix.

Ul Hassnain said to maximise the full benefits, resellers that accomplish the set quarterly targets open their partnership with TP-LINK to more access to resources such as technical support, marketing materials, proof of concept (PoC) and demo equipment. "The objective of this programme is to empower and enable our partners as the networking market space is growing," he said. "It's crucial that we support our resellers with the right tools and resources in order for them to flourish in the market."

TP-LINK, noted Ul Hassnain, owns its manufacturing, giving it a component and supply chain advantage over many of its competitors in the MEA networking market.

He added that through the programme, TP-LINK will be able to roll out monthly training sessions for resellers and retailers.

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