InnJoo takes the Middle East market by storm

InnJoo plans to expand its smartphone reach and has recently entered the Egyptian market

Tags: Innjoo (www.innjoo.com/)United Arab Emirates
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InnJoo takes the Middle East market by storm InnJoo CEO Tim Chen: "InnJoo Fire series has been well received by customers thanks to its unique positioning with huge battery but slim design, yet competitive price."
By  Aasha Bodhani Published  April 26, 2016

Smartphone vendor, InnJoo, began its operations in 2014 and since then it has managed to keep up the momentum in the Middle East.

According to a report by International Data Corporation (IDC), 29.75m mobile phones were shipped across the Middle East region during the third quarter in 2015, which marked a 4.4% increase on the previous quarter.

The report also highlights the growth in the region is spearheaded by UAE, Turkey, and Saudi Arabia. IDC also expects mobile phone shipments for 2016 in the Middle East to cross the 123m mark, with smartphones accounting for over 70%.

"The company took a conscious decision to follow the e-tailing strategy and went ahead to sign up exclusively with region's biggest e-tailers Souq.com to market InnJoo smartphones in UAE and Saudi Arabia," said Tim Chen, co-founder and CEO for InnJoo. "The partnership with Souq.com has been extremely satisfying and it has helped us grow at a rapid pace. Today, we command a healthy position in the market and we have been able to build a sustained momentum in the market."

Chen added: "Taking the advantage of fast-paced e-tailing business model, we can foresee the trends of the market and introduce advanced products to our key markets. InnJoo Fire series has been well received by customers thanks to its unique positioning with huge battery but slim design, yet competitive price. Fire2 & Fire2 Plus both supporting LTE network referred to as the most demanded feature, has been recently released huge hit in the market and its success has even overwhelmed us also.

"We are expanding our reach in the region recently we have entered Egyptian market, where InnJoo has been able to capture the imagination of the consumers. We are confident with new launches scheduled later this year we will be able to maintain our pace and that will enable us to consolidate our position further in the market," revealed Chen.

Related: InnJoo 2 not just another smartphone

 

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