Redington Value, Aruba partner for MEA
The two companies host reseller partner event to kickoff partnership agenda
Redington Value Distribution and Aruba, a Hewlett Packard Enterprise company, recently hosted a joint event at the JW Marriott Marquis hotel in Dubai to celebrate the two companies’ partnership for Middle East and East Africa region.
At the event, which was attended by over 100 reseller partners, the companies emphasized the importance of the alliance and the benefits it will bring to partner businesses in the Middle East and East Africa.
In terms of the partnership, Redington Value Distribution will supply the vendor’s entire product array to reseller partners in the Middle East and East Africa.
Rajesh Mathrani, general manager, Sales, Middle East and director of operations at Redington Value, said the company is upbeat about the partnership with Aruba as it will create opportunities for channel partners to grow their businesses and be profitable.
Gamal Emara, country manager, Aruba Middle East, said the company is delighted to have signed a distribution agreement with Redington Value for the Middle East and East Africa.
The theme for the partner event was “Connecting Ideas".