NETSCOUT unveils new channel partner programme

Vendor’s CONNECT360 scheme enables partners to resell its portfolio to enterprise clients

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NETSCOUT unveils new channel partner programme Staley says the introduction of the CONNECT360 programme is a momentous occasion for NETSCOUT because it unifies previously separate channel strategies.
By  Manda Banda Published  April 18, 2016

NETSCOUT Systems Inc, a provider of service assurance and cybersecurity solutions, launched its unified global enterprise channel partner programme.

Dubbed CONNECT360, the initiative is a channel-friendly, multi-tiered scheme that enables global and regional partners to market NETSCOUT's entire enterprise product portfolio spanning service assurance solutions and portable network analysis and troubleshooting tools.

According to the vendor, it's designed to enable highly-valued partners to sell more effectively and profitably by providing access to sales and technical resources that they need to be successful in the market.

The MyNETSCOUT partner portal provides partners with a convenient, one-stop online destination for accessing the NETSCOUT solution knowledgebase, obtaining collateral materials, registering sales opportunities and applying for marketing event funds.

The company said as part of CONNECT360, a channel management team will be dedicated to supporting all authorised partners with training, enablement and certification schemes. In addition, partners will be assisted with pre- and post-sales support.

"The introduction of the CONNECT360 channel partner programme is a momentous occasion for NETSCOUT because it unifies previously separate channel strategies across our enterprise network product lines and provides a strong foundation for building stronger relationships with our most valued partners," stated Gary Staley, vice president, Worldwide Channel Sales, NETSCOUT. "As a result of NETSCOUT's acquisition of the Danaher Communications business in mid 2015, we now have an even broader range of products and technologies that we can offer to our customers through our extensive channel network. This programme will be a major driver of our vision for the future, helping the company to efficiently scale its business and address customer demand worldwide. "

"The CONNECT360 multi-tier programme is channel-friendly and offers the flexibility and incentives channel partners need to grow their business faster and more profitably," said Eric Kohl, executive director, Advanced Solutions, Ingram Micro. "In addition to a growing portfolio of products, NETSCOUT and Ingram Micro provide channel partners with pre- and post-sales support services, as well as field marketing and enablement programs that will help expand their business. We're pleased to serve as a NETSCOUT preferred distribution partner."

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