BYOD trend continues across UAE businesses; Citrix

Citrix research shows positive impact of remote mobility on businesses and employees in the UAE

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BYOD trend continues across UAE businesses; Citrix Citrix's Johnny Karam: "This study indicates that firms who fail to respond, will fall behind their more forward-thinking competitors."
By  Aasha Bodhani Published  April 12, 2016

UAE businesses and working professionals are reaping the benefits of a more mobile workplace, according to a report by Citrix.

The report, "The BYOD phenomenon: harnessing the disruptive influence of mobility" was commissioned by Citrix in partnership with IPSOS to determine the thoughts around mobile and flexible working in the UAE. The results found that bring-your-own-device (BYOD) and enterprise mobility is fast becoming the standard across the region.

As consumerisation and mobility continue to evolve the workplace, the BYOD market in the Middle East and Africa was valued at $12.97bn in 2014 and is expected to hit $35.55bn by the end of 2019.

Citrix's survey polled both employees and senior IT decision makers who were asked about the benefits and challenges associated with mobile initiatives. The results revealed that 83% of employees have harnessed remote working and that it brings a better work-life balance.

Furthermore, with 45% of companies offering just partial mobility solutions, the data is also indicative of the increasing need for businesses to move to a complete mobile working environment where employees have secure access to data and applications, at any time, on any device and any network.

Another contributing factor to why employees are in favour of remote working, is due to commuting. With the average commute time totalling 59 minutes per day, 66% of employees felt having the capabilities to work remotely gave them better flexibility to which they had the extra hours to work.

Johnny Karam, regional vice president of Citrix in the Middle East, Turkey and Africa said: "In this evolving work environment, businesses in the country, must look very closely at the provisions they make for flexible working. This study indicates that firms who fail to respond, will fall behind their more forward-thinking competitors. They will also lose out in recruiting and retaining the best staff as today's generation of tech-savvy ‘digital natives' increasingly become intolerant of poor technology access at work."

According to eMarketer, the UAE boasts almost 200% mobile penetration and 74% smartphone penetration rates, ranking it number one globally for the latter. Citrix adds that an increasing number of businesses in the UAE recognise that their employees are making independent choices about the technology they use in the workplace, IT managers need to deploy best practices and internal recommendations to safeguard company assets.

While 75% of IT decision makers surveyed are adopting enterprise mobility solutions in the UAE in some capacity, 25% of organisations are at the start of their mobility transformation journey and are still deliberating whether employees should be encouraged to work remotely.

IT decision makers' top three perceptions on working remotely are; ability to execute tasks quicker (71%), greater flexibility to meet customer needs (63%) and improves business continuity (62%).

However, with remote working, security is also a top concern as 44% of IT decision makers cited security as the top reason for restricting such working, following by cost and investment.

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