Oracle redesigns EMEA Alliances and Channel organisation

Vendor’s initiative aimed at improving and serving cloud customers better

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Oracle redesigns EMEA Alliances and Channel organisation Callaghan says channel partners will play a continuing and crucial role in guiding customers on their journey to the cloud.
By  Manda Banda Published  April 11, 2016

Oracle has restructured its Alliances and Channel organisation to provide reseller partners with the sales support and enablement needed in the light of the company's sharpened focus on its cloud offerings.

Oracle has created two pan-EMEA teams to focus on Oracle's cloud platform and software-as-a service products, and engineered systems for private cloud.

David Callaghan, Oracle senior vice president for Channel and Alliances, said that channel partners will play a continuing and crucial role in guiding customers on their journey to the cloud, particularly as a large proportion of customers are expected to opt for a hybrid cloud solutions.

"Our customers' appetite to consume IT on the cloud is growing rapidly, and our partner eco-system possesses the proximity to customers and the insight into their business, both of which are key to mapping customers' cloud journey and helping them manage risk, simplify the operating environment and reduce time to value."

Oracle offers a complete suite of cloud applications and a cloud platform that can be consumed on a subscription basis. With its predictable use-based pricing, the offerings are attractive not only to large organisations, but also to midsize companies.

Engineered Systems for private clouds, vertically integrated and preconfigured, offer customers a low-risk, easy to manage cloud infrastructure of their own.

"Our customers face the challenges presented by digital transformation, and cloud is part of the solution," said Callaghan. "Their success could be largely determined by the speed at which they can respond to that challenge, grasp the potential of cloud and implement. In addition, the decision to adopt a cloud technology no longer rests solely with the CIO. CEOs are fully aware of the impact that the cloud will have on their business, and they need to be able to make decisions quickly.

"Our organisation has been restructured to have the pace and purpose to work through our partners with the customer community, to make the Oracle component and the partner component particularly compelling to the CEO."


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