du shows continued efforts in sustainability
du’s fifth Annual Sustainability report highlights its 2015 efforts in sustainability in the UAE
Telecom operator du has released its fifth Annual Sustainability report, presenting sustainability initiatives and measuring efforts against international standards, in line with Global Reporting Initiative (GRI) G4 directives.
The company is supporting the UAE and its Vision 2021 through achievements towards quality Emiratisation, youth empowerment, education and environmental impact. du emphasises that it is more than a telecommunication provider, but also is a responsible corporate citizen that creates value outside its core business and is in line with government objectives.
Osman Sultan, chief executive officer at du, said: "As a responsible business, we have always had a strong focus on our relationship with, not only our government, but with society and the environment in which we operate. Creating a sustainable ecosystem for the future is in all of our hands, and as we continue to transform, we remain steadfast in our approach to sustainability and our support of the government's vision in the hope that it will continue to differentiate us in the marketplace, and enhance lives across the UAE."
du's Emiratisation program has encouraged the participation of Emirati youth from a grass roots level. du's Masar Graduate Trainee Programme saw eight additional graduates join in 2015, bring the total graduate trainees to 40. The staff turnover rate for Emirati employees was just 8%.
Environmentally, du undertook efforts to reduce its carbon foot print, by recycling and redistributing more than 320 tonnes of electronic waste. Moreover, the company increased its ratio of recycled paper for office consumption and encouraged a larger percentage of customers to use the e-billing service.
du's 2015 Sustainability report includes, social volunteering efforts exceeded their target of 2,700 hours by 500 volunteers, and in 2015, 1296 volunteers gathered to donate over 5,500 hours to various social and environmental charitable causes. In Ramadan 2015, du engaged 3.5 times more volunteers than they had in 2014.
The GRI-G4 standards encourage companies to report only on what matters to them, to review their impacts both upstream and downstream, and require a larger number of disclosures covering the organisation, its governance practices, supply chain and more.
To strengthen its commitment to responsible business practices, du is a signatory to the United Nations Global Compact (UNGC) principles, a committee member of the UNGC UAE Network, a partner of the Global Innovation Index and a member of Dubai Chamber's Centre for Responsible Business. Together, these create a greater level of disclosure and transparency in terms of the aspects that are most relevant to du's core business: telecommunications.