End users concerned about smart home data safety

Intel Security survey shows potential smart home residents worried about risk of data theft

Tags: Intel CorporationIntel Security Group (www.intelsecurity.com)Smart home
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End users concerned about smart home data safety Users are concerned about the security of personal data generated by smart home solutions, according to the Intel Security survey.
By  Mark Sutton Published  April 6, 2016

End users are worried about the threat to their personal data from smart home security, yet the majority of respondents to an Intel Security survey would be willing to share that data for money.

The global survey showed that 92% of respondents were worried that personal data could be stolen by hackers, but 54% might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70% thought that companies should offer coupons or discounts to customers in return for data about device usage.

Millennials indicated they might be more comfortable taking money, discounts and coupons in exchange for sharing their behavioral data from their smart home devices

The survey also found that 77% of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66% are also very concerned about smart home data being hacked by cybercriminals.

The Internet of Things and the Smart Home survey was conducted in July 2015 by Vanson Bourne, an independent market research provider specializing in the technology sector. A total of 9,000 consumers were interviewed globally.

"Smart homes and their associated data have the potential to improve consumers' everyday lives," said Raj Samani, VP & CTO, EMEA at Intel Security. "The survey shows that many individuals would be comfortable sharing that data for a price, but they are still understandably concerned about cyber threats. Security has to be foundational to the Internet of Things and when done right, it can be an enabler of IoT."

In terms of smart home security, 89% said that if they lived in a smart-home, they would likely prefer to secure all their smart devices through a single integrated security package. Consumers were concerned that managing passwords for smart homes would be a problem, with 40% expecting passwords to be a frustration and 75% expecting the number of passwords likely to be required to manage smart homes to become an issue.

Consumers showed a preference for biometric identification methods for smart houses, with 54% percent opting for fingerprints, 46% for voice recognition and 42% for eye scans.

The survey also found that 75% of respondents expect to gain some personal benefit from living in a smart home, and 57% expect cheaper gas and electric bills, and 55% expect cheaper heating and cooling bills.

The most commonly considered smart devices are smart lighting (73%), smart kitchen appliances (62%) and smart thermometers or boiler systems (60%).

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