DED and Souq.com focus on consumer rights

MoU testimony commitments both parties to safeguarding consumer rights in e-commerce

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DED and Souq.com focus on consumer rights The memorandum of understanding (MoU) was signed by Mohammad Lootah, CEO, CCCP and Ronaldo Mouchawar, CEO and Co-Founder of Souq.com
By  Aasha Bodhani Published  April 3, 2016

The Commercial Compliance and Consumer Protection (CCCP) sector in the Department of Economic Development (DED) in Dubai and Souq.com, have announced a strategic initiative to strengthen their focus on consumer protection rights.

The memorandum of understanding (MoU) was signed by Mohammad Lootah, CEO, CCCP and Ronaldo Mouchawar, CEO and Co-Founder of Souq.com. The MoU aims to develop programs for the protection of intellectual property rights and consumer rights, and also introduce measures to tackle problems faced by online businesses and to ensure trust in online transactions among e-customers in the UAE.

CCCP Lootah said: "In line with the smart governance vision of Dubai, we have expanded our vigil to the e-commerce space to prevent traders from using the online medium to promote counterfeit goods. We are pleased to support Souq.com, the largest e-commerce platform in the Middle East, in this initiative. We are confident that this will enhance consumer trust in the region's thriving e-commerce sector and drive further growth of the economy."

CCCP has long been involved in the management of counterfeit products in the UAE and their influx in the online trade. It has also been implementing tougher measures against counterfeiting in various sectors and with the new headway, Souq.com and CCCP will ensure that the e-commerce continues to grow and improve transparency.

Mouchawar of Souq.com added: "This immense opportunity that Souq.com offers to growing entrepreneurs does indeed present challenges to business. Large e-commerce players in the world are also facing the same challenges and being the leader, we are bringing the best practices to address those common issues such as counterfeits, violation of intellectual property rights etc.

"The sheer volume of e-commerce business requires Souq.com to think of new strategies to safeguard customers' and brand owners' interests and exercise stricter control over certain seller engagement."

He added: "We focus on the value we bring to our consumers and hence take claims against unethical and non-compliant goods very seriously. We are working closely with CCCP to have a strict process in place to identify and report those trying to breach Souq.com service standards and policies, as well as any applicable laws. We encourage anyone with concerns or complaints to notify us immediately by contacting our Customers Services Team by phone, email or web to receive our necessary support and assistance."

The areas identified by CCCP and Souq.com in which CCCP will guide Souq.com are sharing of best practices, training to Souq.com employees on identifying, and tracking counterfeit goods on the platform, swift action plans to support Souq.com when sellers on the platform engage in any unfair trade practices, and establishing joint public relations and disaster recovery programs.

Related: We're on a mission to create a smart economy in ME: Mouchawar

Related: Souq.com raises more than AED 1 Billion in new funding

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